Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

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Paul SimonsFebruary 25, 2013
436

Paul Simons picks his Desert Island Ads

The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New…
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Paul SimonsFebruary 25, 2013
394

Does VCCP’s BetVictor online betting campaign stretch ‘taste elasticity’ a few furlongs too far?

There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals,…
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Paul SimonsFebruary 15, 2013
1,238

Why the word ‘consumer’ is an irritating marketing use (and abuse) of language.

The word ‘consumer’ is an irritating misuse of language. This short piece is a soap box moment that’s been waiting…
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Paul SimonsFebruary 15, 2013
385

It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming…
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Paul SimonsFebruary 11, 2013
891

Why advertising experience saves clients huge amounts and time and money – whatever it costs

An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a…
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