Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Clear Channel lures start-ups to OOH with financial and creative support

Start-up culture has thrived during the pandemic, but many new businesses rely on social media rather than above-the-line advertising to reach customers. Clear Channel wants to encourage more of them to spend on OOH by matching their media budgets pound-for-pound ...

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Co-Op ad cuts off Nigel Farage as GB News goes on air with big brands on board and more viewers than Sky & BBC

The launch of the right-wing GB News channel was hampered by technical difficulties, with chairman Andrew Neil’s opening monologue muffled by poor sound quality and star guest Nigel Farage cut off mid-stream by a Co-Op Pizza ad – unfortunately not ...

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Mother London’s top creative duo move to W+K Portland

Ana and Hermeti Balarin, the Brazilian husband-and-wife team who lead Mother London’s creative output, have been poached by Wieden+Kennedy to become co-executive creative directors of its flagship office. The Balarins replace Eric Baldwin, who has been chief creative officer at ...

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The Sun tells us ‘Eur all invited’ to the Euros in nostalgic ad

Hopes are rising that the Euros, which start this week, will unite Great Britain in support of a feast of footballing success. The Sun is going full nostalgia in a new campaign that shows a father preparing his son for ...

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Domino’s asks us to yodel for pizza in new work by VCCP

Now that groups of six can kick back at home with a pizza, Domino’s has cleverly created a group ordering feature on its app, and asked VCCP to promote it. The unexpected result is a lot of yodelling between a ...

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Creature London’s Moonpig returns in Father’s Day spot

It’s hard to believe that Moonpig didn’t get round to using a cute animated pig in its ads years ago. Apparently customers are now demanding cuddly toy versions of the charming Moonpig that Creature London introduced earlier in the year. ...

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BBH’s £2m rebrand campaign tells us to get ‘Up & Alpen’

After winning back the Alpen business in December, BBH is marking the brand’s 50th birthday with a new campaign featuring an energetic alpine ram. The pack design and website have both been updated to match, and to connect the brand ...

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