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News
Medievalism or tech takeover? 2025 looks to be an uncertain year
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood…
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British Gas decorates C4 home shows with T&Pm idents
Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They…
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Ultimate Christmas dilemma: Iberia airlines puts travellers to the test
Every Christmas there’s a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for…
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Extreme house-hunting with Rightmove and Neverland
This is some way to start your day: Neverland and Rightmove have taken house-hunting out of the cosy domestic sphere…
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Live out the ultimate CMO life. But first, survive the agency party
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some…
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Can The Or make Christmas cracker crowns cool?
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has…
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Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer…
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WPP ties up with Universal Music, home of Taylor Swift and Elton John
WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of…
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Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video…
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