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Ad Tech
ASA reports on ‘unacceptable’ influencer fraud: 65 per cent of ads are not disclosed
Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First…
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Advertisers
NatWest strikes an optimistic note with The&Partnership’s new ‘Tomorrow Begins Today’ line
NatWest says it’s landed on a new, long-term brand positioning as a bank that helps customers to fulfil their potential.…
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Advertisers
‘Greatest Showman’ director sees the light side of the moon in Mother Shanghai spot for smartphone giant OnePlus
Mother is having a busy end to the first quarter of 2021, and here’s the Shanghai agency’s first work for…
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Advertisers
Nestle’s Lion Cereal and Mother London search Europe for a ‘King of the Jingle’
Jingles have fallen out of fashion of late, but Nestlé’s Lion Cereal is on a mission to revive the advertising…
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Advertisers
Anomaly and Ancestry jump into the Meghan and Harry show for new campaign debut
Oprah’s interview with Meghan and Harry was the biggest TV viewing event of the year to date, making it a…
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Advertisers
Mother London celebrates Pepsi win with a ‘PopFizzAhh’
Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and…
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Advertisers
International Women’s Day gets tough in call for real change
International Women’s Day has come round again. This year the mood seems to be less about support and optimism, and…
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Agencies
Dentsumcgarrybowen London brings in two new executive creative directors
Two joint executive creative directors, Sue Higgs from Grey London and Paul Cohen from adam&eveDDB, have joined Dentsumcgarrybowen London to…
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Advertisers
No-judgement vegan brand LikeMeat takes a ‘plant curious’ approach in new campaign by 72andSunny Amsterdam
LikeMeat, the plant-based “alt-meat” brand, has launched its first ad campaign, which aims to persuade people to buy the product…
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