Micosoft’s Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors – see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a fair bit to create, of course.
There are some good ads around at the moment and this is another. The standard we ought to expect from Droga5.
MAA creative scale: 8.5.
