A new Sony Playstation campaign is always an event. Recently rival Microsoft’s Xbox has hoovered up the awards with a number of left field executions but Playstation’s loyalty to its ad heritage has surely paid off too.
Adam&eveDDB is back on top form with ‘PS5: Play has no limits’ showing the world as a video game, which many people think it is, of course.
May well be an awards contender, particularly in craft categories.
MAA creative scale: 7.5.
