No idea if this was timed for the last act of the Mike Lynch fraud trial (Autonomy’s Lynch was acquitted of all fraud charges arising from the $11bn sale of the British UK software company to HPE last week) but BBH US’s latest for Jif chocolate spread features a Succession-style takeover drama with a character who may remind you of a former HPE CEO.
The boys and girls on Wall Street are are scrapping over a merger of peanut butter and chocolate (the two ingredients of a new Jif line.)
BBH US says: “When we got the brief about two titans of taste combining to create Jif peanut butter-and-chocolate-flavored spread, it allowed us to insert ourselves into the most unexpected corner yet: big business mergers.”
Astonishingly big business mergers really are like this: a triumph of adrenalin over sense. Lynch, no pussycat, was pursued by HPE for 12 years and extradited to the US.
Jif, once at P&G, is now owned by J.M. Smucker Co. Orrville, Ohio. You couldn’t make that up either.
MAA creative scale: 7.
