The Opel account (Vauxhall in the UK) has prompted Jung von Matt to open in London and here’s its debut (with JvM Berlin) for the Corsa (electric version), the undoubted star of a not especially distinguished model line-up.
The campaign – “Yes of Corsa” – will roll out across Europe, including the UK later in October, as well as Austria, the Netherlands, Poland, Italy, Portugal and Turkey.
Most car advertising is vanilla in the extreme these days (if one can have such a thing) and this certainly isn’t. Nicely handled by director Henry Scholfield.
Promising start from JvM.
MAA creative scale: 7.
