More About Advertising The alternative voice of advertising, marketing and media
Home surveillance systems ads are normally associated with crime, anxiety, and catastrophe, but these three spots from Marcel Paris focus on creating a sense of calm and reassurance instead.
There’s really not much to see – a hamster in its cage, a pair of knickers falling from the clothes line, or a forgotten phone flashing are about as much action as we get.
A print campaign captures another series of non-events, like a leaf falling from a plant.
The ads are strangely compelling thanks to skilful direction by Laura Sicouri.
MAA creative scale: 7
