British Airways is a “British Original” according to agency Uncommon Creative Studio, which is a neat way of ducking the issue that it’s hard to find anything good to say about our once-esteemed national carrier. Loses your booking? And your luggage? Doesn’t quite cut it.
Holidays though may be a better bet and Uncommon’s back with a set of short ads, whose quirkiness (which is what we now expect from BA ads) masks a pretty hard sell about various benefits, notably luggage where the budget airlines rip you off with gay abandon.
Quirkily there’s a fearsome dragon banging on about the need to take proper holidays and not be sidetracked by the dreaded work.
Different but not very convincing.
MAA creative scale: 4.