And us turns spotlight on delivery disasters for Deliveroo

Deliveroo spends a fortune on advertising (it’s pulling out of Australia so not all of it works) but what’s the actual delivery experience often like for customers? Does your food get scrunched up?

Deliveroo UAE and agency and us in Dubai have grasped this particular nettle with the One Star Cookbook, stuffed with recipes from actual misfiring deliveries (not theirs, obs.).

And us has already won a number of plaudits from Fast Company and others and this is a good illustration of some of the lively work coming out of the MENA region.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.