Very celebrates Christmas in autumn – but have they missed a trick?

How should brands approach Christmas this year? Retailer Very has decided that going early is the best option — perhaps to try and get a share of people’s money before it runs out.

This campaign by Grey has a family putting up decorations in Autumn, and the celebrations are still going strong on Boxing Day. Well, it’s one way of spreading the cost.

Good casting and it’s a lively ad, but haven’t they missed a trick? Alongside early Christmas, Christmas Christmas, birthday Christmas and Boxing Day Christmas, where is World Cup Christmas?

MAA creative scale: 6

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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