This, as my colleague Emma Hall remarked, could be back to the Seventies – but in a good way.
Economical, well-written and acted (kids) and making the point – which most of VCCP’s work for Mondelez exemplifies, especially for Cadbury. With dialogue, how great is that?
https://www.youtube.com/watch?v=3gkt-O-zTX0
Looks as though the UK is heading back to the Seventies at the moment but in a very bad way with soaring inflation, strikes all over the place and a clueless government.
But that benighted decade was a vintage one for advertising and VCCP, at least, still has many of those too often unremarked craft skills.
