The Sun no longer publishes its circulation figures, but nobody is pretending that print newspapers are very healthy, so Pulse Creative (a joint-venture between The&Partnership, m/SIX and Wunderman Thompson) has devoted a new campaign to driving traffic to the News UK title’s website.
Four different ads show people eeking out precious moments to give them time to read The Sun online, whether at the launderette, the barber, in the lift or on a travelator.
David Sandall, marketing director of The Sun, said: “Earlier this year we launched the idea of “it’s thesun.co.uk time” through digital and OOH, and we are delighted to take the campaign to the next level.”
Jim Dyer, MD of Pulse Creative, said: “This campaign is upbeat and entertaining, everything The Sun is about, and we think people are going to love it.”
MAA creative scale: 6.5