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Lots of serious stuff around at the moment, even among the lotus eaters returning from Cannes.
So let’s vary the formula and hot foot it down the coast a bit to Italia with a new campaign from agency Auge for ice cream brand Sammontana and some mis-spelt food porn, a ‘Gruvi Caind of Lov.’
Auge ECD and partner Federica Ariagno says: “We have been working with Sammontana, a brand with totally Italian roots, for several years. Gruvi is an ice cream that has major international competitors but, unlike them, wants to establish itself as a eulogy to imperfection. An imperfection that comes from the ice cream itself and becomes a way of enjoying it.”
Se lo dici tu, Federica.
Fun anyway. MAA creative scale: 7.5.
