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She may not be having much luck on the court, but Emma Raducanu’s popularity with marketers is undimmed, as this ad for tennis sponsor Evian by Wieden + Kennedy Amsterdam confirms.
Here the Bromley girl teams up with North London’s Dua Lipa and they look like they are having a lot of fun together as Raducanu gives the tennis lessons, and Dua Lipa shares some dance moves.
There’s another relaxed exchange between the two on Vogue’s TikTok.
@voguemagazine Welcome to Vogue’s AgreetoDisagree, featuring Emma Raducanu and Dua Lipa. From texting a romantic interest first (Dua says: why wouldn’t you text first?) to whether or not all publicity is good publicity (spoiler: neither agree), watch the duo reveal their true thoughts. See more now on vogue.com.
They look like they have a lot in common — the chemistry and the way they interact make this much better than the average celeb campaign.
MAA creative scale: 9
