Uncommon flips into print for B&Q’s ‘Change. Made easier’

B&Q is backing up its new “Change. Made easier” line, introduced in its recent house flipping ad, with a series of posters promoting the ease and convenience of its online offering.

Uncommon’s stylish OOH and print campaign shows mobile phones dripping with paint, with flowers growing out of the screen, and wallpaper tumbling out.

Like the best outdoor ads, Uncommon’s latest work is very simple and visually stunning.

MAA creative scale: 9

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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