It’s back to school time (at least we hope it is, Covid permitting) and French supermarket group Intermarché, famous for its wonky vegetables, is celebrating with a touching tale from agency Romance about a French professeur leaving his idyllic mountain top village for a new job in the wilds of Paris – but does he?
There are shorter versions of course and maybe this does go on a bit.
But Romance and Intermarché definitely get marks for trying somewhat harder than most supermarkets, the British ones anyway.
Wonder what Havas will do for new client Asda? A hymn to petrol stations?
MAA creative scale: 7.