New French ad calls out – ads

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has made an ad about it – as you do. Starring Delphine Depardieu, niece of Gérard.

A noble effort – not sure it will put all those virtue-signalling brands in their place though.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.