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Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has made an ad about it – as you do. Starring Delphine Depardieu, niece of Gérard.
A noble effort – not sure it will put all those virtue-signalling brands in their place though.
