Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4.
It tracks a young Londoner’s bid to test himself as a high board diver.
Full version here.
Clever way to build on the success of their ‘Londoner’ commercial.
Not everyone’s a fan of all things Nike but it makes its communications work hard.
MAA creative scale: 8.
BBH is on the case of Burger King’s new branding (new branding for all sorts of companies clearly being a way of passing the time in the pandemic) by unveiling the Whopper’s “secret ingredient” – fire.
(if you scan this one it smokes – don’t try this at home.)
More clever thinking: 8.