Unilver seems to have a thing about “influencers’ and it’s rounded up a gaggle of them for this new campaign for Lynx from The Martin Agency. So we have them (including Anthony Joshua) strutting their stuff – and one brief hug as a reminder of what Lynx was supposed to do.
“The effect,” it tells us, “is iconic.” So that’s all right then.
Lynx is an orphan in a woke world and I know kids speak in code.
But this is content (albeit highly skilled) not culture, as David Golding once put it.
MAA creative scale: 5.