Is Unilever’s Lynx still an orphan in a woke world?

Unilver seems to have a thing about “influencers’ and it’s rounded up a gaggle of them for this new campaign for Lynx from The Martin Agency. So we have them (including Anthony Joshua) strutting their stuff – and one brief hug as a reminder of what Lynx was supposed to do.

“The effect,” it tells us, “is iconic.” So that’s all right then.

Lynx is an orphan in a woke world and I know kids speak in code.

But this is content (albeit highly skilled) not culture, as David Golding once put it.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.