Bringing out KFC-flavoured Walkers Crisps is, as this in-house Pepsico ad admits, such an obvious idea it’s a surprise they didn’t do it before.
And it obviously helps if you have a veteran performer in the wings who’s been munching them for years.
Add a sales promotion and – voila.
Good start then for the newly minted in-house agency (taking over from AMV BBDO.)
Get harder though….
MAA creative scale: 7.5.