New-style Walkers brings back old guard for KFC tie-up

Bringing out KFC-flavoured Walkers Crisps is, as this in-house Pepsico ad admits, such an obvious idea it’s a surprise they didn’t do it before.

And it obviously helps if you have a veteran performer in the wings who’s been munching them for years.

Add a sales promotion and – voila.

Good start then for the newly minted in-house agency (taking over from AMV BBDO.)

Get harder though….

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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