More About Advertising The alternative voice of advertising, marketing and media
Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International.
Aesop originated in Australia and is now owned by Brazil’s Natura & Co.
Aesop global head of CRM Gianfranco Cuzziolsays: “In a highly competitive pitch, Havas CX was the one agency that really ‘got’ the Aesop brand – built on the back of amazing products, beautiful stores and a truly unique customer experience.
“As well as a clear, ambitious vision for translating the Aesop experience across all channels, they showed a real understanding our specific market nuances, especially in the incredibly competitive skincare markets in Asia. This is a moment of significant opportunity for our brand, and we believe we’ve found the best possible partners with which to maximise that.”
