What’s David Beckham’s best position for Haig?

It’s been a while since David Beckham had an outing for Haig Club but he’s back, pushing the “single grain” brand (whatever that means) as a mixer, ‘Make your own rules.’

Becks as a middle-aged clubman instead of booting a ball.

Clever technicals and all that but what does Beckham actually stand for these days, apart from someone who became very rich based on football (quite a long time ago)? Dialogue isn’t really his thing either.

Limp.

MAA creative scale: 2.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.