Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories.
Hoya/Nomads’ new brand position is ‘For the Visionaries.’
Hoya CMO Marius de Beer says: “Nomads impressed us with their unique thinking and customer centric approach. They demonstrated an in-depth understanding of the category and our business. This gave us the confidence that they understood our brand and where we wanted to go.”
Nomads founder and CEO Hans Howarth says: “We’re thrilled to partner with such an industry-leading and well-respected company. We look forward to creating impact for the brand while facilitating the transformation process.”
Nomads clients include P&G, PepsiCo, National Geographic, Air France KLM, Under Armour and Jotun.