MAA blast from the past: wholesome(ish) Heinz Ketchup

Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit.

Here’s a UK effort from 2002 (no idea who did it – the now extinct Dorlands?) which just about keeps the show on the road with a simple truth – lots of kids prefer ketchup to food.

And one from Euro-land that definitely doesn’t. Love to know the brave, possibly suicidal, client who approved this one. Expect he/she and it didn’t last long.

You don’t get these issues with data do you?

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.