MAA blast from the past: Axe from 2015

This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point.

Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely.

No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do with right now.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.