This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point.
Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely.
https://www.youtube.com/watch?v=OUBdjC7zNlY
No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do with right now.
