A boy’s tribute to Maradona soars high in the Argentinian sky

It’s a simple ad by Ogilvy Social.Lab in Amsterdam for soccer magazine Panenka, but it’s beautifully shot and captures the spirit of youth, football, and Argentinian legend Maradona.

A boy attaches his much-loved football to a large bunch of balloons and lets it fly, saying: “Diego, we send you a ball so you can play wherever you are.” The final words are those of Maradona himself: “I tried to be happy playing soccer to make all of you happy.”

The sense of warm air and open space it conjures up is a great antidote to winter 2020 in the UK.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.