2021 is on its way and the auguries aren’t that good..

What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021?

Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people who helped to define adland (as we used to know it.) They’re getting old alas. Famed British designer Martin Lambie-Nairn has died. His eponymous design firm is now owned by WPP but before that he helped to inspire ‘Spitting Image’ (which credits a lunch with him) and designed Channel 4’s famous logo.

We definitely aren’t looking forward to the next few months of Covid-19 as the rollout of vaccines struggles to keep pace with the spread of the virus and we don’t even know if they’re going to work on the devilish new strains. We’re still waiting in the UK for the Oxford/AstraZeneca vaccine to be approved, heaven knows why*.

And are travellers everywhere really looking forward to the return of Boeing’s 737 Max to the skies? Here’s a Boeing video from four years ago, still up on YouTube bizarrely, showing the plane being put through its (pre-crashes) paces.

So Spring is about the only thing to look forward to as we hope, by then, things will be a little better. Not that it’s always a great time of course, as here imagined by Mel Brooks (no offence Germans.)

We shall search out signs of hope, naturally. Might take a while though.

*Approved in the UK on December 30. Is this because the Telegraph forecast it would be on the 29th?

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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