MAA blast from the past: maybe Boots should reissue this one in bleak 2020

Much speculation about what kind of ads will work – and be welcomed by a battered population – this Christmas.

We all need cheering up a bit but the party gear will probably stay in the wardrobe. Much of the country, including the politicians, seems to be preparing for a collective breakdown.

There are lots of contenders in the Mother songbook for Boots that would play well now. Here’s one with most of the elements including an NHS worker (expect a lot of those this Christmas.)

It doesn’t shout or sing or dance – it just makes you feel a bit better about life.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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