Much speculation about what kind of ads will work – and be welcomed by a battered population – this Christmas.
We all need cheering up a bit but the party gear will probably stay in the wardrobe. Much of the country, including the politicians, seems to be preparing for a collective breakdown.
There are lots of contenders in the Mother songbook for Boots that would play well now. Here’s one with most of the elements including an NHS worker (expect a lot of those this Christmas.)
It doesn’t shout or sing or dance – it just makes you feel a bit better about life.