UK mobile network EE seems to be taking this ‘network envy’ thing seriously – we didn’t much like Kevin Bacon’s launch effort from Saatchi & Saatchi but here’s another, this time from Wunderman Thompson featuring “spoken word artist’ (aka poet) Hussain Manawer.
Hussain explains what a pivotal role EE plays in his life, with the aid of some nifty graphics.
BT/EE head of marketing communications Gemma Lavelle says: “Collaborating with an artist such as Hussain has been a hugely rewarding experience. What better way to connect with our customers than to let one of our customers do the talking – quite literally. Hussain perfectly celebrates what we work to achieve for our customers every single day.”
Better than Bacon anyway and Wunderman Thompson doesn’t drop this ball.
MAA creative scale: 7.