MediaCom enters the creative lists for Lloyds Bank

We’ve been musing about media agencies creating ads too – by and large not convinced – here’s an interesting one from MediaCom for Lloyds Bank, usually the preserve of adam&eveDDB.

Featuring those two (socially-distanced) troupers Maurence Lipman and Gyles Brandreth, with a nod to Lipman’s famous campaign for BT.

Lloyds internet banking is safe and secure it says (not for a friend of mine who was scammed – it took a year to get her money back only after a complaint to the ombudsman.)

Not the agency’s fault of course. This one?

MAA creative scale: 5 (don’t give up the day job just yet.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.