We haven’t always been kind about media agencies trying their hand at creative but the UK’s Yonder Media confounds us somewhat with a lively debut campaign for health drink Vita Coco.
There’s all the usual clever media stuff – including podcasts (becoming much more important, if you’ve time to listen to them) – and some interesting ads.
Particularly like this one.
Could have been a horrible own goal but isn’t.
MAA creative scale: 8.
Disaster strikes! The ads were done in-house not by the media agency, so we’re still looking for one that can hack it. Still, well done client.