More About Advertising The alternative voice of advertising, marketing and media
We haven’t always been kind about media agencies trying their hand at creative but the UK’s Yonder Media confounds us somewhat with a lively debut campaign for health drink Vita Coco.
There’s all the usual clever media stuff – including podcasts (becoming much more important, if you’ve time to listen to them) – and some interesting ads.
Particularly like this one.
Could have been a horrible own goal but isn’t.
MAA creative scale: 8.
Update
Disaster strikes! The ads were done in-house not by the media agency, so we’re still looking for one that can hack it. Still, well done client.
