Yonder Media grabs its creative chance for Vita Coco

We haven’t always been kind about media agencies trying their hand at creative but the UK’s Yonder Media confounds us somewhat with a lively debut campaign for health drink Vita Coco.

There’s all the usual clever media stuff – including podcasts (becoming much more important, if you’ve time to listen to them) – and some interesting ads.

Particularly like this one.

Could have been a horrible own goal but isn’t.

MAA creative scale: 8.


Disaster strikes! The ads were done in-house not by the media agency, so we’re still looking for one that can hack it. Still, well done client.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.