Vespa strikes brighter Covid-19 note with winning poster campaign from BBH

Italy has suffered more than most from Covid-19 (a European field where Britain, alas, leads) but one of its quintessential brands is doing its best to cheer us up.

Vespa is running an engaging new ’50s-style global poster campaign through BBH London – ‘Vespizzatevi’ (‘Let’s Vespa’) – as we tiptoe out of lockdown.

The illustrators are Paul Thurlby, Quentin Monge, Agustino Iacurci and Sebastien Curi.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.