MAA blast from the past: Carlsberg ‘Old Lions’

Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of the best football-related ads. “Probably the best pub team in the world.”

By Saatchi & Saatchi and director Chris Palmer, it featured in the run-up to the 2006 FIFA World Cup. Some of the lions are no longer with us, alas, notably amiable manager Sir Bobby Robson. No glistening Ronaldo-style biceps here.

But it still raises a welcome smile.

This is the long cinema version.

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