When’s the right time to turn to humour in a crisis?
Now according to Mars Wrigley and agency AMV BBDO as it brings back a lockdown version of Maltesers’ ‘Look on the Light Side’ with four gals making the best of it.
There’s also a social campaign partnering with mental health charity for Mind for those who really are being driven nuts.
The Phoebe Waller-Bridge lookalike (they’re everywhere these days) is especially good.
Deftly handled by AMV.
MAA creative scale: 8.