Having a laugh in lockdown with Maltesers and AMV

When’s the right time to turn to humour in a crisis?

Now according to Mars Wrigley and agency AMV BBDO as it brings back a lockdown version of Maltesers’ ‘Look on the Light Side’ with four gals making the best of it.

There’s also a social campaign partnering with mental health charity for Mind for those who really are being driven nuts.


The Phoebe Waller-Bridge lookalike (they’re everywhere these days) is especially good.

Deftly handled by AMV.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.