Technicolor’s David Patton: my MAA blast from the past – Guinness ‘Swim black’

Guinness ‘Swim black’ from AMV BBDO is one of my all-time favourite commercials.

Released over 20 years ago, I still love everything about it – simple, engaging, and entertaining. It always brings a smile to my face.

It’s the ad I wished I’d made. Even today, I use it as a benchmark to judge all other commercials.

Beautifully crafted and superbly presented – just like the drink itself some may say…

David Patton is Global President. Creative Experience and Advertising at Technicolor (The Mill, MPC, Mikros).

You May Also Like

About Staff

buy windows 11 pro test ediyorum