Cogent wins integrated Bacofoil account

Bacofoil has appointed Cogent as its integrated creative agency without a pitch.

Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.”

Bacofoil UK and Ireland MD Paul Feery says: “We needed an agency that could quickly get to grips with the complexities of our market, and work with us to take the brand forward. Their integrated offering, cogent way of thinking and proven experience with clients facing similar challenges made the decision an easy one for us.”

Cogent CEO Bruce Hutton says: ‘We’re delighted to be working with such a well-loved household brand. From healthy no fuss cooking, creating perfect bakes and storing dinner party left-overs, to cooking the perfect Christmas turkey, we’re looking forward to making sure the nation stocks up on Bacofoil products.’

Originally based in the English midlands, Cogent, founded in 1930, is one of the great survivors of UK adland. Its clients include Kwik Fit, AEG, Omega PLC, Marston’s and npower.

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