Indefatigable Brit tennis player Andy Murray, on his way back from a serious hip injury, has teamed with sportswear brand Castore to launch his AMC range and Williams Murray Hamm, best known as a design agency, is in the chair.
Thomas Beahon, co-founder of Castore, says: “Andy’s approach to training concentrates on improving himself and the marginal gains. This fits perfectly with our ethos. WMH was there from the start of this partnership, and therefore perfectly placed to amplify our brand and Andy’s philosophy so well”.
Does what it says on the tin. A bit of personality might have helped though – but sportsmen…
MAA creative scale: 5.