Adam&eveDDB takes gamers inside PlayStation4 in striking new direction

Adam&eveDDB is evidently enjoying client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games.

Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to be get lost in the infinite variety at their disposal.

“PlayStation is a global brand that resonates with audiences far and wide,” says Mary Yee, VP, Global Marketing, Sony Interactive Entertainment. “We are passionate about the joy fans feel from immersing themselves in these incredible stories that are brought to life through our games.

“Our ‘It’s Time to Play’ campaign, is an invitation to all gamers, from some of our most beloved gaming IP, to join the world of PlayStation and experience the extraordinary power of play.”

MAA creative scale: 8.

This is an updated version of an earlier story which wrongly credited adam&evenyc.