Sandra Oh shows her other side for Air Canada

Sandra Oh of Killing Eve fame (she’s the hunted who becomes the hunter) is a Canadian so here she is “travelling like a Canadian” for Air Canada, which seems to mean being polite, helpful and eager to embrace other people’s culture. Not air travel as you’re likely to know it.

They’ve become a genre on their own these celeb airline ads (British Airways flies the flag from time to time with them, to little avail.)

This is better though – because it’s polite, helpful…

From FCB Canada.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.