UK regional Out of Home company CP Media (owned by Community Partners) has bought Eye Airports which has the advertising and promotion rights for 19 UK airports including Newcastle, Bristol and Exeter.
Eye Airports has 80 digital sites among more than 500 to add to CP Media’s existing portfolio of more than 3000 situated in city and town centre locations.
Eye Airports MD Rachel Davies says: “The next phase of our growth needs considerable investment in data, technology and ever more sophisticated marketing. Becoming part of CP Media with its expertise, energy, enthusiasm and experience will give the Eye team the tools to take our unique, targeted media opportunities to an even wider audience.”
CP Media CEO Mike Brennan says: “Airport advertising is a fascinating business which provides advertisers with a unique platform to engage with many thousands of passengers every day who have lots of time on their hands.
“Eye Airports’ growing digital offering also now means that these passengers can immediately purchase a product or service. Digital advertising is an area of great long-term interest to me and with their specialism in selling to the regional marketplace, Eye Airports and their great team led by Rachel Davies are a perfect fit for CP Media, as we pride ourselves on being regional and digital advertising specialists.”
In August CP Media announced a strategic partnership to market Top Screen Media’s premium digital screens located in reception areas at major city office buildings occupied by, among others, Google, HSBC and Samsung.
It also agreed another partnership to market Kong Media’s large format digital advertising network in northern cities including Leeds, Sheffield, Doncaster and Newcastle.
Out of Home advertising is expected to become a £1bn a year industry in the UK this year, with digital formats expected to account for half of this, according to a recent report by WPP’s Group M.