Miller Lite joins rush to rubbish social media followers

The way to mark yourself out as a brand is to distance yourself from social media these days it seems -although that hardly accounts for the rise of the dreqded influencers.

Here’s Miller Lite from DDB Chicago with our new trainers hero pursued by identikit followers until he throws them off the scent and finds some real friends in a bar.

Neatly done, nicely shot.

Is it wise to tell the rest of the world they’re muppets? Maybe it is.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.