Jung von Matt sweats out a home run for BMW’s ‘Small Escape’

Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it seems, back in 1964.

A singularly sweaty business.

A car ad with an idea, which is rare these days. But a good one, showing BMW as an innovator and good guy (in 1964 anyway.)

One of the best from the usually excellent Jung von Matt.

MAA creative scale; 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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