Was Dior right to pull its Johnny Depp ad?

This ad bu Dior with Johnny Depp (no dafter than most of its genre) has been pulled after objections from Native Americans including the two in it (who were, presumably, handsomely rewarded for their efforts.) Hard to see what the actual offence is unless the dance has some religious significance most of the audience would have missed.

Dior acted quickly but should it?

The default position of advertisers these days is to run for cover at the first rumbling of a Twitter storm. But at this rate there won’t be any ads left.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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