BBH’s London CCO Ian Heartfield is to be the creative partner at adam&eveDDB co-founders James Murphy and David Golding’s new creative agency. the as yet unnamed agency is set to launch next May.
Heartfield (left) was one of a number of contenders, many of them believed to be women, for what’s the hottest creative ticket in London. Adam&eve was founded by Murphy and Golding 12 years ago with Ben Priest in the creative chair and sold to Omnicom in a deal which eventually netted the partners over £100m between them.
Most famous for its John Lewis work, A&E won the top Cannes agency award on two occasions and became a leading candidate for best creative agency in the world.
Expectations are similarly high for Murphy and Golding’s new venture and Heartfield, who is both a talented creative and capable agency leader who has helped restore some of BBH’s former glories, looks a sound choice.