BBH may be partaking in the longest pitch of the year for Audi UK -up against Engine, which seems to be performing rather well despite the numerous upheavals there – but it’s still knocking them out, this time for Audi’s ever-expanding (in every sense) SUV range.
Seems to be a self-driving vehicle – someone will doubtless remind the ASA that it isn’t. Although these new motors appear to have most of the tech to enable it.
Seems to have caught the SUV appeal in one – basically they seem to cocoon you from anything real.
The big problem Audi seems to face – apart from its agency musings – is that it still doesn’t have enough petrol versions of these monsters.
MAA creative scale: 7.