Waste is in fashion – sort of – so Clorox Glad goes big with FCB Chicago

Waste bags are hardly exciting but they’re quite top of mind just now – as everyone agonises about waste destroying the planet, the oceans, the universe you name it.

So Clorox may be right to go big time with a TV campaign from FCB Chicago pushing its “new” technology in Glad garbage bags (we all want new technology even when we’re saving the planet.)

Featuring a stuntwoman taking a Glad “torture test.”

Should be a contender for the Cannes Lions environmental/garbage bag category Grand Prix.

MAA creative scale: 7.