Bonds and Leo Burnett highlight global warming need – cooler balls

Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there.

Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne.

Deserves a prize or two just for making a decent joke about global warming.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.