Bank robber Bill plugs The Pit for

Cryptocurrencies are a mystery to many of us (except Facebook’s Mark Zuckerberg who’s decided he wants one of his own). Among the issues is the difficulty of trading, it seems.

So and agency Oberland have signed up the ever-reliable William Shatner (a crypto investor himself) to plug The Pit, its new and supposedly quicker and easier trading exchange. Here’s Bill as a gormless bank robber.

Not the greatest ad maybe but good populist stuff.

Let’s hope The Pit works.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.